Lean back an enjoy some of the best international BMW TV clips of 2011 combined with your corresponding user comments. We wish you a wonderful Christmas and a happy new year. Thank you for all your comments and support of BMW TV in 2011. … [Read more...]
BMW. A new chapter powered by M. Step 2. … [Read more...]
Daimler AG (DAI)’s Mercedes-Benz topped Bayerische Motoren Werke AG’s BMW by more than 5,000 vehicle sales in the U.S. last month, coming within 1,600 of the lead in deliveries of luxury automobiles. Mercedes deliveries, helped by a refreshed C-Class car and redesigned M-Class sport-utility vehicle, rose 47 percent to 26,796 in November, the Stuttgart, Germany-based automaker said yesterday in a statement, topping BMW for a second straight month. BMW’s U.S. sales rose 7 percent in November to 21,521, the Munich-based automaker said. With November’s results, BMW’s lead for the year narrowed to 1,582 units over Mercedes. BMW sales have risen 12 percent to 221,073. Deliveries of Mercedes vehicles through November rose 12 percent to 219,491 in the U.S., the company said. The two are vying to replace Toyota Motor Corp. (TM)’s Lexus, which has been the annual U.S. luxury … [Read more...]
World Premiere: The BMW Art Car Collection on the Internet. Legendary collection as a virtual video tour.
11.07.2011 Munich. Just in time to coincide with the 40th anniversary of the BMW Group’s international cultural commitment, the legendary BMW Art Car Collection can now be seen for the first time within a virtual video tour on the Internet. For the first time, an extensive virtual overview of the origin, history and development of the collection is available on the Internet. In addition to extensive photographic material, a film has been devoted to every single one of the 17 “works of art on wheels”, each of which was designed by an internationally well-known artist. Historic racing footage and artists’ statements as well as renowned representatives from art and culture are to be seen. The BMW Art Cars can be viewed at www.bmw-artcartour.com. “After four decades and a total of 17 BMW Art Cars, they can now all be admired by everyone. The interactive website pays homage to … [Read more...]
11.07.2011 Munich. The BMW Group and its brands BMW, MINI and Rolls-Royce stand for innovation. This has long been true of more than just the areas of design and technology. New pathways are constantly being opened up and new trends set in the field of communications. And so it is only logical that a new audiovisual approach has also been sought for communication about the new BMW 1 Series."The process of manufacturing a car is an exciting one, and so it has already been filmed many times over. As an innovative company, the BMW Group wants to show that the product also ion of a vehicle can also be presented quite differently – without the authenticity of the processes getting lost in any way", says Bill McAndrews, Head of Communication Strategy, Corporate Communications, at the BMW Group. "check my machine" is a film project which has been created in a close collaboration between … [Read more...]
Amsterdam/Munich. Alphabet, the international multi–brand fleet management division of BMW Group, will further strengthen its European market position through the acquisition of ING Car Lease, a division of ING Groep N.V. The purchase price amounts to EUR 637 million. The transaction is expected to close in the fourth quarter of 2011, subject to regulatory approvals. “In the growing European fleet management market, ING Car Lease is the perfect fit to complement the activities of Alphabet. Alphabet will increase the number of company car contracts under management to approximately 540,000 and thus consolidate its competitive lead in the European fleet management market,” said Norbert van den Eijnden, head of Alphabet. Through the acquisition, Alphabet is able to provide its corporate customers with broadened services in now 16 European countries. The strengthening of the … [Read more...]
BMW 3 Series sedan engines: fascinating drive technology spanning five vehicle generations. In 1975, the sporty midrange BMW 3 Series established a new vehicle category. Innovative engines rendered it a forerunner for state-of-the-art technology. Munich. For 36 years now, the BMW 3 Series has profited more than almost any other model series from its fascinating drive technology. During a period spanning five generations, BMW 3 Series engines have time and time again been pioneers of innovative technology and milestones in engine construction. As a result, the four and six-cylinder power units, each of them having been the most modern of their time, have created the basis for the success of the internationally coveted, sporty midrange series. And what’s more: with its dynamic and consistently highly efficient drive technology, the BMW 3 Series became the founder of a new category of … [Read more...]