
Today on Steven Pressfield's blog, Shawn Coyne wrote Why is “The War of Art” $60.00 on Amazon? . This is to everyone that has ever bought a car. It should be required reading to all dealer principles, general managers, sales managers, salesmen and women, service personnel and every other employee in a dealership. This is why people hate car dealers. Why can't we figure it out. These stories make my stomach rumble and my head wants to explode. This is the age of constant video taping, picture taking and tweeting, yet today's car dealer acts like every one is happy as a pig in poop about buying a car. People hate, I mean really hate the process. They have no doubt they are getting screwed. Customers feel they have no alternative. The dealer that cracks the code will be rich and famous. I can tell you where to start. Get your laptop and go to Starbucks. Sit there all … [Read more...]

