Are you the owner, general manager or sales manager of a dealership? Do you find that motivating the sales force is a never ending thankless task? Back in the day, I knew how to motivate a horse with a buggy whip. The run of the mill animal can be motivated by a snap on the ass, but a race horse is a different animal. Thoroughbreds have to be inspired. I ran across this article in the Harvard Business Review that will enlighten you about the difference... Why Inspiration Matters | by Scott Barry Kaufman "When your Daemon is in charge, do not try to think consciously. Drift, wait, and obey." — Rudyard Kipling In a culture obsessed with measuring talent and ability, we often overlook the important role of inspiration. Inspiration awakens us to new possibilities by allowing us to transcend our ordinary experiences and limitations. Inspiration propels a person from apathy … [Read more...]
