Motivation or Inspiration

Steve Lawrence

Are you the owner, general manager or sales manager of a dealership? Do you find that motivating the sales force is a never ending thankless task? Back in the day, I knew how to motivate a horse with a buggy whip. The run of the mill animal can be motivated by a snap on the ass, but a race horse is a different animal. Thoroughbreds have to be inspired. I ran across this article in the Harvard Business Review that will enlighten you about the difference... Why Inspiration Matters | by Scott Barry Kaufman "When your Daemon is in charge, do not try to think consciously. Drift, wait, and obey." — Rudyard Kipling In a culture obsessed with measuring talent and ability, we often overlook the important role of inspiration. Inspiration awakens us to new possibilities by allowing us to transcend our ordinary experiences and limitations. Inspiration propels a person from apathy … [Read more...]

What it Means Today to be ‘Connected’

Lucy P Marcus

by Lucy P. Marcus | Harvard Business Review Only connect! That was the whole of her sermon. Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer. Only connect, and the beast and the monk, robbed of the isolation that is life to either, will die. — E.M. Forster, Howards End (1910) I was recently selected as one of Britain's "best connected" women by Director, a business magazine. This prompted me to reflect on what it actually means to be "connected." I began to explore the meaning of connectedness, both in person, and in an ever more virtual world, and to consider whether the two forms are so different. I considered it both in my role as a board director, but also in a wider framework of building relationships and gathering, synthesizing and sharing knowledge. Connecting with people and … [Read more...]

The Art of Purposeful Storytelling

Peter Guber Mandalay Entertainment

From: HarvardBusiness | Mar 1, 2011 | 3,862 views Peter Guber, chairman and CEO of the Mandalay Entertainment Group, explains how to establish an emotional connection with any audience. … [Read more...]

The Short Life of Online Sales Leads

HBR Internet Leads

by James B. Oldroyd, Kristina McElheran, and David Elkington Are you confident that your company is effectively handling potential customers’ online queries? Think hard. Our research shows that most companies are not responding nearly fast enough. Companies in financial services, automobiles, education, software, health care, professional services, and many other industries have increasingly turned to the internet to generate sales leads. Indeed, corporate spending on online advertising aimed at drumming up leads to potential customers soared from $12.5 billion in 2005 to $22.7 billion in 2009, and it’s still growing strongly. Online brokerages that offer customers a simple way to get quotes from multiple companies and then sell the resulting leads to those companies are thriving in both the B2B and B2C markets. The business of providing technology and services to help … [Read more...]