Great Design is Critical to a Successful Startup

Great Design is Critical to a Successful Startup... Lean Startup Circle LA You know that great design is critical to a successful startup. It differentiates your product, defines the experience, and creates passionate users and loyal customers. Yet, many teams today struggle with design. Designers are hard to hire, working with an agency is expensive and doesn't transfer knowledge to the team. If you do have designers and developers working together, It's challenging to bring UX methods into an agile process without creating a bottleneck and tensions in the team. Lean UX is a way to solve these problems. It's a deeply practical and collaborative way of working that recombines techniques and ideas from Agile, User Experience, and Customer Development. It's a principled approach to successful startup products that makes the most of your team, increases measurable outcomes, and … [Read more...]