Reposted from Tranzact Information Services A consumer with a lease ending in the next twelve months should be one of the most sought-after prospects for OEMs, regional auto marketing divisions, and dealership groups. Yet few auto marketers seem to use lease maturity lists at all, much less in well-planned and measured conquest programs. In the next 24 months more than 1.4 million consumers will have maturing leases. Segmented by a credit score of 720 or higher, you may be missing out on 360,133 possible customers with maturing leases in 2012 and 537,990 in 2013. (Tranzact Information Services maintains credit information from all three bureaus and can provide counts for consumers by many different credit criteria, including near prime and subprime.) The time is right for conquest programs. Share is shifting, according to motorintelligence.com (a division of Autodata) and … [Read more...]