8:16 AM Tuesday June 14, 2011 Andrew Winston wrote this interesting article from Harvard Business Review. As a car, the all-electric Nissan Leaf has received mostly great reviews. But as a positioning statement, Nissan has, in many marketers' eyes, missed the boat. After some missteps, Nissan may now be on the right path. An ad I pulled from Fast Company recently hits all the right marks. The debate — or more accurately criticism — began last year with a now infamous ad showing a polar bear lugging himself from the Arctic to some guy's suburban driveway to hug him for buying a Leaf. The ad was gorgeous, no doubt, and the YouTube version has been viewed 1.3 million times, which isn't bad. But some green marketing leaders, such as Jacquie Ottman, found it a bit heavy-handed and way too focused on the hyper-green benefits vs. driving experience. But even before getting to … [Read more...]

Yokohama, Japan - March 25, 2011 - We at Nissan express our deepest condolences to the victims of the earthquake, and extend our deepest sympathy to those individuals and families still suffering from the disaster. Nissan is committed to making all efforts to support the restoration of the areas impacted by the earthquake, with sincere hopes that relief and recovery progresses as quickly as possible. The following is an update to previous reports regarding the impact of the recent earthquake on Nissan and the facilities of our affiliated companies. As the delivery of parts will still take some time to be fully reestablished, our plants, except for the Iwaki engine plant, will be partially operational. As for the Iwaki engine plant, aftershocks are still heavily impacting the region, but as infrastructure such as electricity and water are gradually being reestablished, restoration … [Read more...]

03.18.2011 , FRANKLIN, Tenn. It has been one week since the earthquake in Japan, and Nissan Motor Co., Ltd and its affiliates have made solid progress in assessing the impact to operations and securing the continued safety of its employees. The following statement will serve as an update that is current as of today’s date. As the situation continues to develop Nissan Americas will provide routine updates as appropriate. Employees * The final Nissan Americas travelers in Japan will return to their home countries tomorrow, Saturday, March 19. Nissan Americas has suspended all employee travel to Japan until further notice. The company is working with its expatriate Americas employees as they make their own personal choices to stay or leave the country during the crisis. Facilities/Production * Based on the currently available supply chain, Nissan Americas … [Read more...]