Herndon, VA – Volkswagen of America, Inc. today announced the launch of the Vehicle Pre-Order (VPO) program, an easy-to-use online reservation process for consumers. The pre-order system is designed to allow consumers to be the first in line to reserve one of a limited quantity of certain Volkswagen cars, starting with the all-new 21st Century Beetle. "With the introduction of Volkswagen’s Vehicle Pre-Order program, we are able to offer enthusiastic drivers an exclusive opportunity to connect with our vehicles,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. "Through this seamless ordering system, customers will be one step closer towards owning and enjoying a special launch edition of the 2012 Beetle.” Through the 2012 Beetle VPO program, customers pay a $495 reservation fee that goes towards the final purchase of their 2012 Beetle Black Turbo … [Read more...]

Automotive Icon Gets a Major 21st Century Update Wolfsburg / Shanghai / Berlin / New York – When the first Beetle rolled off the production line, it was called simply the Volkswagen — “the people’s car” — but its distinctive shape inspired nicknames across the globe: Beetle, Käfer, Vocho, Coccinelle, Fusca, Maggiolino or 甲壳虫! In total, 21.5 million cars were sold. More than 60 years later, in 1998, the “New Beetle” rekindled the spirit and imagination of the original to a new generation of Volkswagen owners. The second generation version sparked another round of uplifting and joyous enthusiasm known as Beetle Mania. Today, the Beetle opens a new chapter in its remarkable story. The third generation of the internationally beloved Beetle is celebrating a transcontinental world debut simultaneously in Shanghai, Berlin and New York. Updating an icon Only … [Read more...]